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Founded in 1978, Pro-Troll Inc. creates and markets innovative fishing and marine products and is a leading developer of technology-driven fishing tackle. Its proprietary fish attraction device, The patented EChip, replicates in lures the electrical nerve discharge of bait. Pro-Troll sells its technology and products globally in the U.S., Scandinavia, Germany, Australia, New Zealand, France, Russia and Canada. Pro-Troll is privately held and is based in the San Francisco, California area.